Conversion Rate Optimization
Strategies designed to attract, nurture, and convert your customers!
Attracting more people to your site is an important goal, but converting those clicks into sales is the most important marketing function. Driving traffic is an important strategy but pointless if the traffic does not convert into paying customers.
Our team of conversion experts will show you exactly what works and what does not, and we will increase your conversion rates for ecommerce transactions, appointments, leads, phone calls, subscribers and/or ticket (coupon) purchases. We use a scientifically-proven process that optimizes your conversion rate quickly.
C.R.O. helps your business grow faster and cheaper
How We Optimize Your Conversion Rate
We implement the Funnel Science® process to accomplish two goals; first to establish a testing framework in order to collect data, and second to launch a customized optimization schedule specifically designed for your company. Once this process is established, we focus on optimizations to increase your conversion rate based on the data we collected from the start. This means creating a cross-channel marketing strategy, which ensures the best customer experience throughout your sales funnel. This is known as Conversion Rate Optimization (CRO), which includes:
1: Keyword Optimization
On average, 97% of keywords will bring website traffic that does not turns into a paying customer.
This means for most websites only 3% of your keywords will bring you sales. If you do not test and prove which keywords produce sales, then you will waste a tremendous amount of your budget on irrelevant web traffic.
One of the most important keyword optimizations to perform is your exclusions list or negative keywords. Blocking keywords significantly reduces your costs and raises your conversion rate.
For every 1 keyword that your target, you should have at least 10 keywords that you are blocking.
2: Optimizing Ads and Content
A/b split-testing ads and content is absolutley essentails to rasing your conversion rate.
We test and prove which of your keywords brings you the best quality traffic, then we begin A/B testing your ads. One of the most important optimizations for SEO and PPC is raising the click through rate. CTR optimizations are one of the most important ranking factors.
CTR improvements further optimizes your conversion rate by increase the motivation of your customers. Optimizing ads, banners, videos, as well as re-targeting and multi-channel strategies through continuous A/B split-testing.
3: Landing Page Optimization
Through rigorous landing page testing and analysis of your sales’ funnel, the Funnel Science process helps determine how to optimize your landing pages. This analysis includes topics such as which colors, design, and messaging options you should use to better connect with your customer. Also, we offer consultation on how to customize landing pages for specific ads, in order to bring the maximum amount of revenue and ROI to your business. If you need us to design customized landing pages, or just help your team with crafting the perfect landing page, we have PPC experts ready to help you!
4: Optimizing the Funnel
Sales funnel optimization takes a more hollistic view of the conversion rate. It includes measuring conversions and the sales quality such as ROI, average order value and sales velocity.
Keywords, ads, content, and landing pages are all part of the funnel but not the entire funnel. Online checkout, phone routes, people and process are essential points to measure to get the most sales and the highest conversion rates.
Building high converting funnels is what we have specialized in since 2011.
If you would like more information on optimizating conversion rate or a site audit, please contact us at (972) 867-3100
Or fill out the form below to and a digital marketing expert will contact you.
